Free

PPC Sentry Lite

Account-level Google Ads monitoring in a Google Sheet you own. Set up in 5 minutes, runs automatically every day.

What you get

  • ✓ Google Sheets dashboard — a pre-built template with all formulas configured
  • ✓ Google Ads Script — paste it into your account, schedule daily, done
  • ✓ Setup guide — step-by-step instructions with screenshots

What it monitors

Account totals

Cost, clicks, impressions, conversions, conversion value, CPA, CTR, CPC, ROAS

Channel breakdown

Search, Display, PMax, Shopping, and Video — each with full metrics

Impression share

Search IS + Lost IS (Budget) — impression-weighted averages

Budget pacing

Are you on track to spend your monthly budget evenly?

How it works

  1. 1 Make a copy of the Google Sheet template
  2. 2 Paste the Google Ads Script into your Google Ads account
  3. 3 Run the script once — your dashboard populates automatically
  4. 4 Schedule daily runs and check your Sheet each morning

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Need campaign-level detail? Upgrade to Pro →