Google Ads Monitoring Dashboard

Would you know if a campaign broke right now?

PPC Sentry is a Google Sheets dashboard that checks your Google Ads performance automatically. Catch problems before your client does.

Download Free Lite Version Get Pro for €179

No credit card required for Lite. 14-day money-back guarantee on Pro.

Built by a Google Ads agency that has managed €10M+ in ad spend

docs.google.com/spreadsheets/d/...
PPC Sentry dashboard showing Google Ads metrics, cost trends, and anomaly detection in Google Sheets

Your morning shouldn't start with 30 minutes of clicking

Agencies

10+ clients. Every morning. The same ritual.

  • ● Open Google Ads, click through accounts, check campaigns
  • ● 30-60 minutes before you've started real work
  • ● Something broke overnight? You find out when the client emails you
In-House

Google Ads wasn't built for daily health checks.

  • ● The UI is built for deep campaign management, not quick overviews
  • ● You don't need to rebuild your campaign structure every morning
  • ● You just need to know: is everything okay? If not, where's the problem?

Every campaign. Every metric. 30 seconds.

PPC Sentry pulls your Google Ads data into a single Google Sheet and shows you everything that matters at a glance.

One-glance overview

Cost, conversions, CPA, ROAS, impression share, and budget pacing. Daily, weekly, or monthly. Switch with one click.

Anomaly detection

Visual flags for cost spikes, conversion drops, and data health issues. Spot problems instantly.

Lives in Google Sheets

No new tool to learn. Your data stays in your own Google workspace. Works with your existing workflow.

Up and running in 5 minutes

No API keys, no complex setup. Just a Google Sheet and a script.

1

Install the script

Copy the Google Sheet template and paste the script into your Google Ads account. Takes 2 minutes.

2

Data syncs automatically

The script runs daily and writes your Google Ads data straight into the Sheet. No manual exports.

3

Monitor your dashboard

Open your Sheet each morning. Anomaly flags, budget pacing, and performance trends. All in one glance.

Compare plans

Start free with Lite. Upgrade when you need campaign-level detail.

Feature Lite (Free) Pro (€179)
Account overview ✓ ✓
Channel type breakdown ✓ ✓
Daily / Weekly / Monthly views ✓ ✓
Budget pacing ✓ ✓
Anomaly flags ✓ ✓
Campaign-level detail — ✓
Brand vs non-brand — ✓
Multi-channel support — ✓
Conditional formatting — ✓
900-day data retention — ✓
1 year of updates — ✓

Simple pricing

No subscriptions. No recurring fees. Pay once, use forever.

Lite

Free

Get started with account-level monitoring. No credit card required.

Download Free

No credit card required

  • ✓ Account overview + channel breakdown
  • ✓ Daily, weekly, monthly views
  • ✓ Budget pacing + anomaly flags
  • ✓ 90-day data window
  • ✓ Google Ads Script included
Most popular

Pro

€179 one-time

Campaign-level diagnosis across all your channels.

Buy Pro

14-day money-back guarantee

  • ✓ Everything in Lite, plus:
  • ✓ Campaign-level detail
  • ✓ Brand vs non-brand split
  • ✓ Multi-channel support
  • ✓ 900-day data retention
  • ✓ 1 year of updates

Setup Service

+€199 add-on

We install and configure everything for you. Works with Lite or Pro.

Learn More
  • ✓ Google Ads Script installation
  • ✓ Sheet configuration + testing
  • ✓ Connector setup (Pro)
  • ✓ Done within 24 hours

Frequently asked questions

Is it really free?
Yes. PPC Sentry Lite is free forever. No credit card, no trial period, no usage limits. We make money from Pro licenses and the Setup Service, not from the free version.
Is my data safe?
Yes. All data stays in your own Google Sheet in your own Google workspace. We never see or store your data.
How does the data sync work?
For Lite: a Google Ads Script runs daily in your account and writes data directly to your Sheet. For Pro: you connect via Dataslayer or Supermetrics (separate subscription).
What if Google changes the API?
Pro includes 1 year of template updates. If the script needs updating, you'll get the new version by email.
Can I use this for multiple accounts?
Each account needs its own Sheet. Buy one Pro license per account you want to monitor.
What if it doesn't work for me?
14-day money-back guarantee, no questions asked.
Do I need Dataslayer or Supermetrics?
Only for Pro multi-channel support. Lite works with just the included Google Ads Script. No additional subscriptions needed.

Start monitoring in 5 minutes

Download the free Lite version, paste the script, and see your dashboard populate automatically.

Download Free Lite Get Pro for €179

Setup takes 5 minutes. No credit card for Lite.

Download Free Get Pro